NOEA Awards Predict Positive Outlook for Industry Following Awards

New events agency, The Intrepid Collective, were one of the major winners in last night’s NOEA Annual Awards as the association celebrated the best and the brightest of the UK outdoor events sector. The event also saw the association’s much coveted ‘i’ Award given to The Showman’s Show as it celebrates its 40^th year in the industry.

The Intrepid Collective took away three awards, including the Judges Award, Best Events Team (COMPANY), and Event of the Year, for the agency’s activations at The Leadenhall Building – Summer of Sport. In other news, Visit Yorkshire Events Team picked up the Best Events Team (COUNCIL), while Event Organiser of the Year COMPANY went to CarFest, and Event Organiser of the Year INDIVIDUAL, went to Simon Stewart from the Cheese and Chilli Festivals.

In other individual awards, Torquil MacLeod, Visit Scotland, took away the Best Support to the Event Industry Award, while Dan Tully – Royal Bath & West Show won the Best Unsung Hero/Heroine Award, and Maddie Charidge – MLD Events, won the Best Up and Coming Event organiser: The One to Watch.

Earlier in the day the National Outdoor Event Association Convention had taken place, looking at the New Events World 2025, and by the quality of the entries and winners, the outlook for the industry should be positive, despite the many headwinds it continues to face.

The judges of the awards underlined both the continues competitiveness of the awards, and the quality of the entries, up over 30% from previous years. The judges commented: “This felt like a really ‘people-orientated’ awards event. The businesses and events that won put great people at the core of what they do, and the individual awards celebrated some very special people.”

“We were also delighted to be able to recognize The Showman’s Show for the ‘I’ Award. There was not a business in the room that hasn’t been to, benefited from, or partnered with the show. They have been exceptional for 40 years and deserve recognition from organisations like NOEA,” commented Al Turner, Chair of the Judges.

The Annual Convention and Awards Dinner was held in the Roman Baths and Pump Rooms, Bath. For a full list of winners, see below.