Member Spotlight: Waffle Wands

Desserts are magical and should be treated that way, so says the ethos of Waffle Wands.

The brother and sister business have given the humble waffle a whole new style and found lots of adoring fans eager to try the endless array of flavour and topping combinations that make the waffles so irresistible. Having served up their goodness at events and festivals across the UK since 2018, they have just moved into new territory by opening up their own shop in hometown St Albans. We caught up with them to find out more about the magic at hand:

How did you get into the world of waffles?

I must admit we fell into the world of waffles, we had always been in catering/events and wanted to disrupt the wedding dessert sector with something new as an alternative to wedding cakes or traditional desserts. We went with waffles on a stick and have managed step by step to build a whole business and brand around that product.

Some of the strangest combinations people have asked for?

This is one of the best things about the job, the combinations are endless and guests always surprise us with unique requests. I would say it’s always fun when someone asks for every sauce, every topping and I would probably say the strangest combination has been popcorn with chocolate and a butter drizzle (a special request from the bride)

Is the magic in the waffle, or the wand?

The magic is most definitely in the waffle recipe and we have been asked throughout the years to release this to the public, maybe the day will come when we do this, but for now we want to keep it amongst close family.

What’s the hardest part of preparation for you?

I would say the organisation required going into every event probably takes the biggest toll, but we have always made an extra effort to make sure every event is bespoke and personal, naturally this is more time consuming, but the effort is always noticed by customers & clients. Plus it’s super rewarding and makes everyday a unique experience.

The perfect waffle wand consists of…

A soft and fluffy waffle, with a crispy outer layer, baked to perfection and smoothered in warm thick sauces, topped with something sweet

What does success look like to you?

We are really proud of some of the some successes we’ve enjoyed such as working for the England football team and trading at Reading Fest, these are huge goals we never thought would be achievable, but realistically I think our success is that we get to do something we love, make people happy and do it as a family, even if that isn’t always easy.

Talk us through your experience using My Streats:

I’ve personally enjoyed my experience of using the platform and love the concept, I think street food has been on a hot streak for quite some time now, so it’s important to see more concepts of how we can connect audiences to small businesses via apps & social media

What can customers expect from your shop and what are your hopes for it?

Customers can expect a warm welcome and will be hit with cute pastel colour interior laid out for the perfect interactive experience. Watch as our team dip,pour sprinkle and drizzle your dream waffle. We hope the shop can be a platform to grow our team, further build the brand, but also open up opportunities to engage and support our local community.

Keep up to date with Waffle Wands and follow their journey here.