Bao buns may be petite and fluffy, but they’re nothing to underestimate. Little Bao Boy have dedicated themselves to mastering the craft of the humble bao bun and have established a loyal and steady following as a result. A combination of a great product well done, enticing branding and a humorous, warm and undeniably Northern persona that shines through in their successful social media presence, we spoke with owner James to find out more about life as a Little Bao Boy:
How did you get into independent hospitality?
I grew up in it, my parents owned a noodle bar in Middlebrough so I spent my weekends and evenings as head pot washer, when I went to uni I worked in hospo through my studies and after graduating and moving into a 9-5 I missed the buzz of hospitality which led me to where I am now.
What is it you love most about baos?
They are basically sandwiches and who doesn’t love a sandwich?
Your go to bao bun?
If they’re mine, teriyaki beef every time, juicy, warm, full of umami.
Gyozas in a bao bun – controversial or masterstroke?
Top tier genius.
How important is content creation for your business, and for independent hospitality businesses in the wider sense in the current climate?
It is essential for any business big or small, we work with a company called KQ Social who help us deliver consistent on trend content, couldn’t recommend Katie enough if anyone is looking for help with their social media.
Is it as fun to create as it is to watch?
My favourite day of the week!
And how do you measure the impact of your content on business performance?
Luckily instagram and tik tok have amazing business performance tools built in to their business accounts now so we use this a lot on top of watching our engagement and following grow.
How would you describe the experience of a bao bun to someone who’s not had one before?
A soft pillowy dough, rammed wirth your favourite filling, which scream umami in your mouth.
You can find out more about Little Bao Boy here and follow their journey here.
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