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Good gluten free info is good for business

Inclusion of GF foods good for business says FSA.



Coeliac Awareness

A new survey finds 25% of people on a gluten free diet were served foods containing gluten when eating out. The Food Standards Agency is backing a campaign by Coeliac UK launching 8 May 2017 to highlight what businesses can do to keep their customers safe – and increase loyalty.

Coeliac UK estimate British food businesses are missing out on £100m of gluten free business, and 90% of people on a gluten free diet ate out in the last month. Plenty of reasons to get gluten free right!

Download Coeliac UK’s new guidance for businesses, called ‘Catering gluten free: how to get it right’ from www.coeliac.org.uk/glutenfreevolution or go to the Food Standards Agency website for more information at www.food.gov.uk/business-industry/allergy-guide/labelling-of-gluten-free-foods

Survey findings:

1. The UK gluten free market was estimated to be £247 million in 2015 (Mintel, 2016).

2. The UK free from market was valued at £470 million in 2015 and is forecasted to grow to £673 million by 2020 (Mintel, 2016). This represents a double digits growth rate, or around 30% over five years.

3. We estimate that over 1.3 million Britons or 3% of the adult British population are following a gluten free diet, while significant numbers of these people have coeliac disease or suspected coeliac disease, others choose a gluten free diet for other reasons, including other health issues such as irritable bowel syndrome and non-coeliac gluten sensitivity (You Gov, 2015.)

4. Over 30% of 16-34 year olds purchase or eat gluten free (Mintel, 2016.)

5. Over 90% of people on a gluten free diet reported that they ate out sometime in the last month (Coeliac UK, 2016.)

6. The number of gluten free listings on menus has doubled since 2015 and is four times higher than in 2011 (Horizons, 2015.)

7. 25% of people on a gluten free diet reporting that they had been exposed to gluten in the last month as a result of eating outside of the home (Coeliac UK, 2016.)

8. 35% of those who had been diagnosed with coeliac disease between one and two years reported that they had been exposed to gluten in the last month as a result of eating out (Coeliac UK, 2016.)

9. 54% of people on a gluten free diet report that the overall experience of eating out while on a gluten free diet is difficult or very difficult, and 66% report the whole experience as somewhat or very frustrating (Coeliac UK, 2016.)

10. Food service businesses can gain loyalty from gluten free customers by ensuring staff are knowledgeable and responsive to questions about gluten free food (Coeliac UK, 2016.)

11. A children’s menu with clearly marked gluten free option was a significant influencing factor when choosing where to eat by people with children aged less than 10 years and on a gluten free diet (Coeliac UK, 2016.)



       


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