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Caterers challenged to revamp trolley into fully functional street food business

by Sophie Haigh | Jul 24, 2019

Mobile caterers with a keen eye for innovation have been set a challenge; to create the smallest street food vehicle based on the design of a shopping trolley.

Dubbed ‘The Street Food Trolley Challenge,’ the concept is the brainchild of Dolly, the UK’s smallest, most versatile food truck, whose owner launched the exciting competition to get people to ‘use every corner of your imagination.’ The challenge has been described as a mix between MasterChef and Scraphead Challenge.

The competition officially launched on 17th July, with competitors invited to register at www.dollydoes.com/trolleychallenge. In round one of the challenge, competitors will create their chosen design using the plans of the trolley and must take into account the fact that the four wheeled ‘vehicle’ should be able to function as a street food operator – serving up any kind of food or drink. Food hygiene is also a major consideration when designing the trolley vendor.

A group of judges will then pick their favourite designs to go forward to round two, where each competitor will receive a refurbished trolley to develop and run as a street food operation at an exclusive street food event in London in September. Round three will then see the winner being selected and rewarded with a trip to Sweden to attend the European Street Food Awards, as well as £500 in cash.

Dolly's Creative Director, Andrew Mellon, said: “There are three things Dolly is particularly obsessed with. Fantastic food – that always comes first; recycling and refurbishment – she’s a great example of this herself; and trolleys! She has a pair of retro Monarch Airline trolleys that are perfect for so many uses, especially holding her gin. So this competition is something very close to her heart.”

Dolly, a 1986 Dolly model 2CV, was transformed into a state-of-the-art food truck and concept bar in 2018 to celebrate the 70th anniversary of the 2CV. She now operates as a fully functional, retractable kitchen, incorporating a series of exchangeable units for serving up food and drink, as well as the option to take her doors and wings off to allow her to slip through a double door. She has made appearances at the British Street Food Awards, the Portsmouth Seafood Festival, London Food Tech Week and most recently, served 100 VIPs at L’Etape Tour de France.

Anyone residing in the UK is eligible to participate but must register and complete the first challenge by 6th August. Each trolley will be judged on the following: 

  • Quality and creativity of food
  • Trolley appearance
  • Branding and style
  • Overall idea
  • How well everything works
  • Service Cleanliness and food hygiene
  • Eco-friendliness

If you fancy a challenge and the opportunity to serve up your own menu at the exclusive foodie event in London, click here to register. Good luck!



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