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Brits opting for festivals over summer holidays

by Sophie Haigh | 5 minute read | Jun 14, 2019

‘Brits are choosing festivals over holidays,’ according to new research from Barclaycard.

The cost of holidays rising by 29%, hotter summers in the UK and uncertainties around Brexit are just some of the reasons why a fifth of Brits are choosing to attend more live events this year. Some 32% are seeing a live event as their main summer trip and most importantly, 27% revealed that trying new foods is a main reason to be flocking to muddy fields during the season, placing culinary delights third in a table of the top ten reasons why people attend festivals.

Gone are the days when festival food was just a means to line the stomach. Today, many people are placing as much focus on the food line-up as the music, with street food vendors fast becoming a main attraction at festivals thanks to the abundance of colourful stands and the chance to try new cuisines from across the globe.

The popularity of immersive festivals, whereby attendees can delve into a weekend of music, demonstrations, recreational classes and top-quality food is a key theme for the shift in people’s summer activities. Individuals are becoming less concerned about material things, instead, choosing ‘experiences’ and opportunities for new discoveries.

 Daniel Mathieson, Head of Sponsorship at Barclaycard, commented:

“It’s fascinating to see how live entertainment events have evolved over the past few years. Festivals are no longer just about the music, but about finding opportunities to discover new ways to have fun and make memories, whether that’s taking a yoga class, trying out a new cuisine or seeing a comedian.

“With many events now billed as entertainment hubs offering so much to do and see, it’s not surprising Brits are considering putting off a trip abroad in favour of some festival fun!”

The new findings are a reminder of the contribution that caterers play in giving festival goers the ‘full experience’ when attending events. With summer on the horizon and festival season in full swing, it’s crucial to ensure attention-to-detail when attending events as a caterer. The appearance of your stand, its location and the attitude and knowledge of staff when quizzed about the menu can be the difference between someone returning to you for a second portion, or rather, them warning their group of friends not to try your food.

Being able to demonstrate compliancy is also crucial if you want to prevent disruption to service.

A handy way to get all your relevant paperwork in order is through NCASS Connect, an online hub available to members and non-members, which allows you to get immediate access to legal documentation for any visiting health inspectors.

Other top tips for getting festival ready, include:

  • Making sure that you and your staff have completed all the necessary training in the last three years for the role
  • Sourcing good staff that you can rely on and who are friendly, helpful and have a passion for serving quality food
  • Ensuring you’ve got a contract from the event organiser, listing things such as pitch location, terms and conditions for event location and details of marketing placements
  • Creating a unit that is easy to spot in large crowds. Use boards, music or decorations to draw people over to your stand.

For more information about NCASS Connect, click here or speak to a member of the team on 0121 603 2524.



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