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Success Stories




WHAT'S IT ABOUT?

We sit down with some of the industry’s most well-known traders; those paving the way for newcomers and showing us all how it’s done. An example of what’s possible when passion and business acumen convene.

We’ll discuss their motivations for getting involved in the industry, their thoughts on the industry and their hopes and concerns going forward. We’ll also be asking the question, ‘What does success look like to you?’


SPEAKERS

We’ve reached out to experts in all areas of the food and event industries to initiate an informed discussion on how they reached success. Read more about them below.



A long way from their respective homes in Portugal and South Africa, Charley and Lara bonded over their love of pregos; a Portuguese sandwich which they found themselves longing for and unable to locate in London. After a trip to Lisbon, inspiration struck and the duo decided that if they couldn’t find their beloved steak-filled sandwiches in the UK, then they’d bring them to the capital themselves! Just a couple of short years later and Growlers has gone from strength, trading at festivals the length and breadth of the UK as well as regular slots at KERB and events in and around London; they were also featured in a Women in Food editorial, shining a light on female caterers doing great things in the industry. Growlers are relentless in their endeavour to be a zero waste company; indeed sustainability is woven in to the fabric of their business, informing decisions such as which packaging they should use and which suppliers they should partner with. This passion and diligence, coupled with their exceptionally good food has made Growlers a force to be reckoned with in the street food industry.





Manjit Kaur and Michael Jameson set up street food business Manjit's Kitchen in 2010, with just £200. They started their journey cooking in a domestic kitchen before acquiring their now extremely recognisable yellow horsebox which has seen them cater at large music festivals, weddings and farmers markets to name but a few. In 2016, Manjit established a café bar within Leeds’ Kirkgate Market and in 2018, the business exceeded its £40,000 Crowdfunding target to open a second fixed-site in Leeds. 2018 also saw Manjit’s Kitchen crowned Best Street Food/Take away at the BBC Food and Farming Awards.







Baked in Brick was born four years ago when Lee, inspired by his love of open-fire cooking, built his own wood-fired pizza oven and shed at the bottom of his garden. Since converting a classic Mini and installing a wood oven at the back of the car and a BBQ under the bonnet, success has snowballed for Lee, with his once “little street food business” going on to receive awards such ‘Best Street Food in Europe’ and ‘Best of the Best’ at The British Street Food Awards. In 2018, Lee opened his first street food restaurant/pizzeria in Birmingham’s Creative Quarter, to rave reviews.





Buddha Belly’s Said Deethwa was born in Surin, North East Thailand to a mother who sold her exceptional food on the streets of Thailand. At 3-years old, Sai moved to England with her family and it wasn’t long before her mum’s dishes became as renowned in Gloucester as they had been back in Surin. Sai understandably became enamoured with food, constantly reading recipe books from the likes of Rick Stein, Hugh Fearnley-Whittingstall and Keith Floyd; when in 2012 Sai was persuaded to apply for Masterchef. Having made it to the final 24, out of 20,000 applicants, it’s fair to say that Sai’s cooking made an impression on the judges; impressing John and Gregg in a blind taste test. The experience spurred Sai to pursue a career in catering and so, armed with her mother’s knowledge of Thai food, she began developing secret family recipes passed down through the generations and with that, Buddha Belly was born. With a plethora of accolades to their name, Buddha Belly has now secured its first permanent site at Birmingham’s renowned street food event, Digbeth Dining Club.







Price: £50 for Members /  £60 for Non-Members

(+VAT and booking fee)



or call 0121 603 2524

between 9-5.30 on Monday to Friday




CELEBRATE WITH US

Be sure to stick around for the after-event, where there’ll be live music and food & drink provided by the award-winning Digbeth Dining Club, to ensure you leave with newfound knowledge and contacts, and of course, have a bit of fun!





OTHER TALKS...

The purpose of NCASS Congress 2019 is to address the issues that matter most to our members. We’ve curated a day of talks, seminars and roundtable discussions to keep you ahead of changes and help you shape the future of your industry. Click the links below to find out more about each of the talks.





















Price: £50 for Members /  £60 for Non-Members

(+VAT and booking fee)



or call 0121 603 2524

between 9-5.30 on Monday to Friday